Sunday, 8 November 2009

New Technology In Production

How editing was completed 30 years ago

The initial editing of all films was done with a positive copy of the film negative called a film
workprint by physically cutting and pasting together pieces of film, using a splicer and threading the film on a machine with a viewer such as a Moviola. In the past, the use of a film positive (not the original negative) allowed the editor to do as much experimenting as they want, without the risk of damaging the original. When the film workprint had been cut to a satisfactory state, it was then used to make an edit decision list (EDL). The negative cutter referred to this list while processing the negative, splitting the shots into rolls, which were then contact printed to produce the final film print or answer print.

How editing has been revolutionised today by digital technology

Production costs have greatly decreased with introduction of reasonably cheap and advanced computing hardware and software. The average consumer is now able to produce and distribute advanced film materials themselves. The average person is aided by a digital video camera, an appropriate editing software and the Internet. These tools are being incorporated into mobile phones. Users from a young age are developing the technological knowledge and skills to become potential directors themselves.

Types of digital technology available today to complete editing

Some editing programs include Avid, Final Cut, I-Movie, Magix Movie Pro, Windows Movie Maker, Adobe Premiere Elements 8, Cyber Link Power Director, Corel Video Studio, Pinnacle Studio, Roxio Creator.

How technological convergence has revolutionised editing for institutions

Time: It is much quicker to edit a film using a digital editing programme, which saves companies money on the amount of time they need to stay in post-production.
Convenience: Digital editing programmes allow the editor to assemble sequences, correct mistakes, copy frames and add effects very easily.
Portability: Rather than having to use a large, metal machine, digital editing can be done on any PC or MAC and a digital editing programme.
Cost: Linear film-editing machines were expensive to manufacture and maintain, with access usually limited to people involved in the film industry. An industry standard digital editing suite can be purchased for as little as £2000 – the cost of a high-spec PC, good quality speakers and a professional editing programme.

How new media technology in that area has impacted on audiences

Editing has impacted on audiences by helping to keep them interested in the film. This is done by editing out any unnecessary parts to the film, so scenes do not drag on for a long period of time. Also editing has become so easy, with a little bit of practice, almost anyone can do it. This is good for audiences because they can create a film of their own and could potentially put them in the film industry.

Here is the link for Shani Naik's research on Special Effects & Graphics

http://shaninaikyear12asmediastudiesblog.blogspot.com/

Here is the link for Charandas Singh's research on Special Effects & Graphics

http://csinghmedia.blogspot.com/

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